King Richard Iii and Looking for Richard Essay Plan

ESSAY PLAN!!!!!!!!! Intro * Both Shakespeare’s Richard III and Al Pacino’s Looking for Richard both portray central values and ideas of the time. * The texts ideas are reflected by the context of the time. * Both texts written in different time periods meaning completely different contexts which shape the text. * Through Pacino’s hybrid style docudrama, he attempts to demystify Shakespeare’s Richard III, making it more accessible to the everyday person. Shakespeare shows the journey in Richard III of Richard himself on his dark quest to becoming king by both using his literary skills and performance to attain what he wants, ultimately being power. * Both texts use propaganda but whereas Shakespeare alludes to the Tudor Myth which is ingratiating himself to his patrons. Whereas Pacino is being more provocative. He is challenging the authority that the British literary world has over Shakespeare. * Both texts also use performance to connect ideas between the two Para 1- Richard III * Context – War of the Roses – now that his house has won the battle.He wants to be king – Tudor Myth – had to ingratiate to the Tudor house and uphold their reign. This too is one of Pacino’s main challenges as he is expressing an egalitarian society where all people and their views are equal as he speaks to various people on the street. However Shakespeare had to ingratiate his monarch, the Tudor House and ensure Tudor patronage. * Throughout the entire play, Shakespeare depicts Richard as a monstrous Machiavellian. Who Nicollo Machiavelli described in his book which was written in Shakespeare’s time is when a person may use craft or deceit in order to maintain or achieve power.Shakespeare presents Richard in this way as he was from the House York which is what the Tudors opposed when they first came to power. * Opening soliloquy – See Richards true character and his intentions in the play. Recognises himsel f in the play, â€Å"I am determined to prove a villain. † Metafiction shown. Richard feels that he needs to get into power to make up for him being â€Å"rudely stamped,† and â€Å"Cheated of feature by dissembling nature. † * Shakespeare exaggerates and devalues Richard in this manner to perpetuate the Tudor myth whilst demonising Richard, which institutes the Tudor reign as one of providence and divine sanctioning.Para 2 – looking for Richard * CHALLENGES – Pacino isn’t challenging the actual information and ideas expressed in Richard III. But rather he is challenging the British literary world, and their belief that they hold all the knowledge to Shakespeare’s plays. He does this constantly throughout the entire film, showing scenes of British scholars where he has put them on the spot making them seem as if they don’t know anything. A great example of this is when he is interviewing Emrys Jones, a well-known Shakespeare ac ademic and he is asked a question to which he responds, â€Å"I don’t really know the answer. Straight away the scene is cut and immediately followed by a different scene of Pacino explaining exactly what the British scholar couldn’t. The constant use of cutting and framing different scene helps Pacino not only challenge the British literary world by giving them the message that he and numerous other Americans which he interviewed on the streets hold knowledge about Shakespeare. But also, the fact that he can make it into a film as well proves that they are wrong that the actor holds the power to. â€Å"You want to do it wiz your American accent? Shows jarring which stirs the audience’s image that Pacino can produce a successful version of the play. Pacino challenges not only this question, but the actual theory that Shakespeare put forward * REFLECTS – I do believe however that in this aspect of Looking for Richard, Pacino challenges the ideas more. In one scene of the play Pacino and Kimball travel to England and visit the house which Shakespeare grew up in, in hope that they would achieve some sort of epiphany of knowledge about the plays. Linking back to the point that the British believe they ‘own’ the knowledge on Shakespeare.However they find that they did not feel any epiphany or difference at all, proving again that the British do not hold all the power and knowledge over Shakespeare and his plays and that actors like himself can possibly hold more knowledge that the academics and scholars. Para 3 – Richard III – performance * Lady Anne scene – Richard turns from the monstrous Machiavellian character we see throughout most of the play, into a romantic wooer. He uses rhetorical language such as pathos to connect with her emotions which assists him in essentially ‘capturing’ Lady Anne.The fact that Richard had just killed her husband King Edward, with her still being with his c offin just makes Richard seem even more powerful as he still manages to pull Lady Anne into marrying him. Although in this scene Lady Anne proves to hold the knowledge of language too as there is constant stichomythia between the two characters through most of the scene but the line which best shows this is when Richard says â€Å"Bid me kill myself. I will do it. † And Lady Anne responds with â€Å"I have already. † Showing that she can be quite witty too, but not enough for Richard. Pacino shows his power of being director by taking out a lot of the stichomythia between Richard and Lady Anne which removes some of her agency, that causing Richard to seem more powerful, convincing and in control. Para 4 – Looking for Richard – performance * CHALLENGES – Penelope Allen shows the power of both the actor and method acting. It challenges the fact that women had no dominant role in society, whereas in this scene of Looking for Richard, we see her using method acting to get into character in rehearsal and raise her voice over all the other men and women in the room when she says, â€Å"If he were dead, what would betide on me? Pacino provides the point here that using performance to change into character, can allow women to be completely dominant over men in a modern society. * REFLECTS – Both Pacino and Shakespeare’s Richard both change character to essentially get what they want. Richard, wanting power to be king. Pacino wanting power over his film. Pacino, the star actor and also director of his own film, changes character various times throughout the film.One of the key scenes depicting his want for power is when he is being the actor and discussing a few lines in the play with his assistant director, Kimball and Pacino decides to completely change the script. â€Å"G of Edwards heirs the murderer shall be. † Is what the line usually says. But Pacino changes it to, â€Å"C of Edwards heirs the murderer sh all be. † This gives Pacino the power as he now has control over both the film and its script. He changes this as he believes it will be easier for people to understand and ultimately once again make the play more ‘accessible’ for the audience.

Lets reform our schools Essay

Alcohol is dangerous for health because it causes intoxication. Every person is possess an inhibitory centre in their brains which prevents the person from doing things that he considers wrong. When a person drinks alcohol it inhibits the inhibitory centre which causes intoxication. For instance a person does not normally use abusive language while addressing his parents or elders. I he has to answer the call of nature, his inhibitory centre will prevent him from doing so in public; therefore he uses toilet. When a person consumes alcohol, the inhibitory centre itself is inhibited. The intoxicated person is found to use abusive and foul language and does not realize his mistake even if he is addressing his parents. Many even urinate in their clothes. Neither do they talk nor walk properly. They even misbehave. According to the National Crime Victimization Survey Bureau of Justice (U.S. Department of Justice) in the year 1996 alone everyday on an average 2,713 rapes took place. The statistics tell us that the majority of the rapists, were intoxicated while committing the crime. The same is true in cases of molestation. According to the statistics, 8% of the Americans commit incest in other words one in every twelve to thirteen persons in America is involved in incest. One of the major factors associated with the spread of AIDS, the most dreaded disease, is alcoholism. There are so many cases of adultery, rape, incent and AIDS found more among alcoholics. The statistics tell us that the majority of the rapists, were intoxicated while committing the crime. The same is true in cases of molestation. Due to that fact we come to know when someone consumes alcohol once and commits something shameful, it will remains with him for a lifetime. In a state of intoxication he commits rape or incest. Even if the act is later regretted, a normal human being is likely to carry the guilt throughout his life. Most of the people don’t know what could happen after the consumption of alcohol. The maximum number of deaths in the world related to any one particular cause is due to the consumption of alcohol. Millions of people die every year only because of intake of alcohol. There are so many ill-effects of alcohol such as Cirrhosis of Liver, Cancer of Oesophagus, Cancer of Head and Neck, Cancer of Liver, Cancer of Bowel, Oesophagitis, Gastritis, Pancreatitis, Hepatitis, Cardiomyophagitis, Hypertension, Coronary Artherosclerosis, Angina, Heart Attacks, Strokes, Apoplexy, Fits, Paralysis, Peripheral Neuropathy, Cortical Atrophy, Cerebellar Atrophy, Wernicke Korsakoff syndrome, Beriberi, even Pellagra occurs in alcoholic, and many other diseases are cause by alcoholism. Due to that fact alcoholism is a very serious risk and we all should be prevented by this evil desire. Consumption of alcohol is very dangerous for our health.

American Black Bear

American black bear is the smallest but most common bear seed in North America. People tend to think that bears are extremely dangerous, especially for humans. In fact, the bear is a harmless creature and has a very kind attitude. Compared to all other kinds of bears, the American black bear is in the middle of the size. It is smaller than Polar bear but bigger than lazy bear. Asian black bears differ in size depending on their position in the world, gender, the amount of food available, the timing, and their genetics. The ancestors of American black bear and Asian black bear are separated from Sun Bear 4.58 mya. Then American black bear was separated from Asian black bear 4.08 mya. The fossil of the early American black bear was in the port of Kennedy, Pennsylvania, very similar to Asian seeds, but later specimens grew to the size of Grizzlies. From the Holocene to the present, the size of American black bear seems to shrink, but it is controversial for these fossil sample age. Cons istent with phylogenetic contradiction and D statistics, the DFOIL statistics found a gene flow between the ancestors of American black bear / brown bear / polar bear cactus and Asian black bears (FIG. 4, Table 1). Euroria bear overlaps with other bear species geographically and is widely distributed like Asian black bear. It was found in the fossil layer of 2.5 Ma - 1.0 Ma1, 31 in Europe. The broad geographical distribution will explain the almost equally strong gene flow from Asian black bear seen in D statistics to Brown bear (Supplementary Figure 14). Finally, there is a gene flow signal between America and Asian black bear. Gene flow can occur on the US side or Asian side of the Bering Strait, consistent with intra-species mitochondrial capture 2 (Figure 3). Most of weak gene flow signals are shown in Figure 1.

Describe the benefits and shortcomings of regionally aligned brigade Essay

Describe the benefits and shortcomings of regionally aligned brigade combat teams and determine whether or not the brigade combat teams are effective - Essay Example Their responsibilities will include learning the values of different cultures, political peculiarities, regional languages and tongues, and geographic aspects of the areas they are assigned to. To achieve self sufficiency, brigade combat teams have additional support features such as reconnaissance, artillery, and medical companies. In the present global environment, which is characterized by instability in many parts, regionally aligning forces is likely to accomplish more military objectives. The aspect of regionally aligning forces could also result in additional resources provided for the purpose of sustaining cultural awareness in different parts where this mechanism is employed. Any training that is geared for implementing regional alignment will result in the improvement of planning, operations, and partnering between host nations. In the global environment, soldiers could benefit more from being proficient in language and culture, than in possessing the most recent technologically advanced weapons of war. This kind of cultural proficiency also enhances operational effectiveness (Tan). Another benefit of brigade combat teams has to do with ensuring cost effectiveness. The use of regionally aligned forces will naturally lessen the costs incurred in transporting soldiers and their families abroad, in order to implement partnership operations. The example, for instance, provided in the reduction of foreign based combat brigades which are based in Europe from four to two, while enacting rotations with foreign partners is something that will result in the families of army personnel enjoying more predictability and stability. One of the biggest problems facing the creation of regionally aligned brigade combat teams has to do with the general army objectives. It is normal for all teams and operations to be have objectives that are aligned with the most important

Statistics1 Statistics Project Example | Topics and Well Written Essays - 500 words

Statistics1 - Statistics Project Example The calculated measure for sample is called as statistic whereas the same measure for the population is known as parameter. Sampling error is the error that occurs when the sample is not a representative of the population. This arises out of incorrect sampling method being used to describe the population. The error means that the statistic for the sample will be different from the parameter for the population An experiment is a scientific research method in which the researcher controls one or more variables and measures the changes in other variables. Experimental research is generally used when there is high degree of correlation between the variables. Dr. Jones has conducted an experimental study. Dr. Jones has controlled the variable quality of breakfast by dividing the sample into two groups and administering different quality of breakfast to each. Academic performance is the dependent variable which is studied for both the groups. Nominal v/s Ordinal: While nominal scale is the representation of a descriptive category of the variable, the ordinal scale is the representation of the also contains the magnitude of the order of the value on the scale. For example, while gender that can only have male or female as the value is a nominal scale, the position of a horse in a race is the example of the ordinal scale Ordinal v/s Interval: Apart from the ranking in an ordinal scale, the interval scale also the magnitude of the difference between two values in the series. For example temperature on days is an interval variable because we can also measure the magnitude of the difference between the temperatures on two days. Interval v/s ratio: Apart from the measurement of magnitude, the ratio scale also contains the absolute zero value for a variable below which no value can exist. Example of such a variable will be

Biotechnological Applications of Cultivated and Uncultivated Marine Assignment

Biotechnological Applications of Cultivated and Uncultivated Marine Microorganism - Assignment Example Study of the application of a particular marine microbe is succeeded by a number of identification and characterisation studies. Marine microbes are studied and identified based on identification, enumeration, activity, colony structure. The study of microorganisms is based on the identification techniques. Identification is essential for the classification of microorganisms. The various identifications methods for the cultivated microorganisms include morphological identification, differential staining, differential media, serological methods and flow cytometry. Identification of uncultivated microorganisms is based on the protein analysis and the comparison of the nucleotide sequences. Enumeration is a methodology used to estimate the number of different microorganism in a given sample. It is either achieved through the direct enumeration technique and other modern filter techniques. Direct enumeration method utilises microscope to count the number of microbes in a given sample. Th ere are many other methods for enumeration, including minimum dilution, MPN method, most probable number methods, and plate count methods using agar media or silicic acid gels. The selection of any of the method is based on the species and nature of the microorganism being studied. For instance, the MPN method is used for the enumeration of the hydrocarbon-degrading bacteria in the marine environment. In the marine environment, various microorganisms are related to diverse activities. For instance, biosurfactant producing marine bacteria can be studied through haemolytic assay (HA), modified drop collapse (MDC), tilted glass slide, oil spread method (OSM), blue agar plate(BAP), emulsification index(EI) and emulsification assays. Munn showed that the study of the community structure and the allocation of function to different groups of microorganisms could be achieved through microelectrodes and biosensor methods.

Paraphrase Essay Example | Topics and Well Written Essays - 500 words - 7

Paraphrase - Essay Example This extends sources of the practitioners’ knowledge to available historical data through existing publications (Hoffmann, Bennett and De Mar, 2010; Akobeng, 2005). Systematic review is also important to knowledge development for new research. Its analytical approach that plays the same role as formal literature review allows researchers to consolidate existing knowledge on a subject and to identify knowledge gaps for possible new studies. The reviews, with this respect, contribute to new research through informing research objectives, research questions, and research hypotheses. In addition, results of systematic reviews identify theories from related research that can be used in proposed or future studies. Effects of the reviews also extend to influence on research methodologies of new studies through elements such as selection of research methods and design, sampling strategy, and data collection strategy and tools. Ability of systematic reviews to identify weaknesses of pr evious studies also offer a basis for corrective measures and therefore helps to resolve such problems like bias in studies (Booth, Rees and Beecroft, 2010). Data extraction is a process by which data is collected from their sources and is organized into desired form for presentation to the audience. Examples of forms in which extracted data can be communicated are tables and graphs that facilitate understanding. Data extraction is a fundamental process in systematic reviews and helps in identification of elements of a research such as a study’s methods and design, sample and population, and applied treatment and mode of application. The process of data extraction is however largely subjective to a researcher’s interest and opinion and therefore susceptible to bias (Cochrane Handbook, 2011; Petticrew & Roberts, 2006). Summary of studies’ findings is important to any form of analysis and

Operations Management Discussion Questions Assignment

Operations Management Discussion Questions - Assignment Example Furthermore, the place where a new facility is located illustrates the possibilities of your facility succeeding or not succeeding. My organization puts into considerations various criteria on deciding the location of a new facility. Customer criterion is one of the principles to reflect. The nature of your business determines the nature of your customers, for example, if a facility is a restaurant where many people gather, and busy high streets are the best location to place the restaurant (Bognanno, Keane, and Yang, 171). Employees’ criterion is considered, since for them, the best location is where there is accessibility of public transport and reliable local facilities. Suppliers’ criterion is considered since our facility depends heavily on supplies from other facilities. However, when locating the suitable place, for our facility, we consider expedient infrastructure links to ensure deliveries are quick and easy. Business competitors’ criterion is another f actor we consider when placing a facility. Our organization ensures we deal with different products from our competitors, and we are not particularly near to them. However, sometimes if we have a competitor with a business rivaling our products we prefer being close to more customers. The criteria my organization considers are appropriate because our facilities have been appreciably successful. Our organization has been effective in choosing appropriate facility location by fully debating on each criterion, depending on the products we are intending to offer and the people we are intending to reach to come with the best locations. DQ1 Responses Strategically selecting a facility is exceptionally vital, as it is one of the major factors to consider when setting up a new facility. Advantages of strategically selecting a location of a facility are easy accessibly to the organization, customer influx in to the organization, easy and quick delivery of supplies and accessibility of good a nd decent local amenities and communal transport by employees. Advantages of strategically selecting a location for a facility are well demonstrated by the location of ideal Inland Ports. Spee and Wim demonstrate advantages of the location of the Ideal Island Ports as competent access to logistics services, infrastructure systems and consumer markets (34). Furthermore, its location has supported easy access to advanced transportations infrastructures. The previous ports that are in close vicinity with Inland Port were unsuccessful due to poor selection of a potential site (Spee and Wim, 38). The ports were unable to access convenient transportation, delayed supplies of goods, had poor logistics, the consumer market was undesirable, the employees could not access communal transport and decent facilities. These caused the Ports a lot of money to hire transport for the delivery of their supplies. In addition, due to poor communal transport and local amenities the company incurred extra cost in proving its employees with transport and facilities. The cost incurred by the company is decidedly vital, since if it is not incurred by the company it will lose its employees and its customers due to lack of accessibility to transportation. In addition, the delivery of supplies will become slow, difficult, poor, undesirable services would be offered, and poor

Irish Law Essay Example | Topics and Well Written Essays - 1000 words

Irish Law - Essay Example Case can be referred to the European Court of Justice for final judgments. Commission has general responsibility of promoting good industrial relations in Ireland. In regard it provides a comprehensive range of industrial relations services including advice, conflict resolution,( conciliation facilitation and mediation) and conflict prevention. Conciliation is a voluntary mediation process. In this process, a professional external mediator assists employers and their employees to resolve disputes when their efforts have not succeeded. The process can be described as a facilitated search for agreement between disputing parties. The Labour Relations Commission through its conciliatory process assigns a mediator, known as an Industrial Relations Offices (I.R.O) who acts as an independent, impartial chairperson in discussions and negotiations between the negotiating teams that represent the employer and the employees. Their task is to assist them in their efforts to reach a mutual acceptable settlement to their dispute. For conciliation, a series of meetings are involved that usually take place on the same day. The process starts with industrial relations officer chairing a joint meeting of the parties representing the parties separately. The first meeting enables the IRO to hear the parties assessment of the dispute. Subsequent meetings explore the possibilities for a settlement. . International Law & Conventions International Law which is binding in all members of the United Nations which have been adopted in the members countries have become an important source of Irish Law. Conventions which also require U.N members' ratification have equally become a source of Law in Ireland. The Advisory Powers and Role: The Advisory service division with employers and trade unions in dispute situations to develop effective industrial relations, practices, procedures and structures that best meet their needs. The division is independent, impartial and experienced in industrial relations practice and theory. Discussions with the parties, the staff of the division will tailor assistance to individual union/

Macroeconomics - Globalisation Essay Example for Free

Macroeconomics Globalisation Essay For its supporters, globalisation describes a dream of opportunity and prosperity. For its opponents, it denotes a nightmare of greed and inequality Explain the term globalisation and the factors that may have contributed to the process. Globalisation can be defined as the integration of the worlds economies into a single international market, as local and national markets become incorporated into the global capitalist system of production with increasing interdependence. It promotes the free movement of labour, capital, goods, services, technology and management in response to markets around the world. The growth of markets in this manner is not a new, but a process that has seen the markets grow from a local scale to a national one during the Industrial Revolution and to an international scale by the end of the 20th century. The growth of international trade has been significant in furthering globalisation. During the Industrial Revolution, Britain had a significant comparative advantage as its advanced manufacturing technology allowed hugely improved transport through steamships and railway networks across its Empire. This opened up huge potential markets around the globe for British exports, at the same time making a huge range of goods from these new trading partners accessible to British consumers. Although comparative advantages have changed, this is a trend that has continued into the 21st century, with the rise of low cost air travel and other forms of transport becoming quicker, cheaper and further reaching. There is certainly incentive for this international trade driving globalisation has seen a rise in the trade of manufactured goods to $12 trillion in 2005, a hundred times greater than it was in 1955. Over a similar period, the industrialisation of LEDCs has also been significant. As systems of production in economies such as the Asian Tigers, including Taiwan, South Korea and Hong Kong, and increasingly the Tiger Cubs of Malaysia, Thailand and Indonesia along with other NICs have advanced; their economies have become increasingly suited to manufacturing industries. Cheap labour costs in these countries encourage this development, which has been partly responsible for a new international division of labour. As production and trade of quaternary services such as research and development has increased in the three main areas of influence of North America, the EU and Japan, MNCs have increasingly looked to NICs to provide secondary industry, incentivised by low production costs and an increasingly welcoming attitude from national governments. Whilst restrictions still exist, this is particularly true in India, where rules that previously did not allow FDI are loosening and large firms such as Wal-Mart are seeing opportunities to access new markets, particularly in the IT sector. It is perhaps a result of this and other economic liberalising policies that India is seeing growth rates of 9%. Whilst the rise of globalisation has certainly seen a widening in participation in international trade not even the oil producing nations are, for example, energy independent, some economies are far more integrated in the global capitalist system of production than others. As many MEDCs specialise in the production of services, very little of their economies are left purely domestic. In contrast, however, the remaining non-industrialised LEDCs, such as those in Sub-Saharan Africa, have significantly less impact on the global economy. Trading in cash crops and similar primary goods, much economic activity in these nations is still domestic, with many farmers, notably, practicing subsistence farming to the point they have little to no involvement in the cash economy. Evaluate the view that, although globalisation has brought benefits to the UK economy, it has not been without significant costs. The process of globalisation has not continued without criticism. Clearly, there have been considerable benefits to the UK economy over several hundred years as a result of globalisation, but are there costs associated with the rise of the global economy and, indeed, are those costs now outweighing the benefits of an interdependent world? Globalisation has increased the competitiveness of UK markets. Competing in highly contestable markets, British firms face competition from abroad. A few large firms, between whom collusion very well may have occurred, as explained by game theory, had typically dominated domestic markets. As more firms entered the market, they erode larger firms market share with which they may have exercised monopoly power. Domestic firms are thus forced to become more productively efficient, producing at lower cost to compete with, for example, goods manufactured using cheap labour in South East Asia. Competition would also promote innovation so that in an economy with high labour costs, British industry could gain a comparative advantage over foreign firms. The effect of globalisation has thus been an influx of new goods and services combined with lower prices on existing goods, now of a better quality. Globalisation has therefore lead to a net gain in welfare for UK consumers. However, the realities of the situation are very different. Realistically, UK firms cannot compete in the manufacturing industry where economies with cheap labour have been deemed to provide unfair competition. The UK is a high labour cost country and thus at a comparative disadvantage which is effectively impossible to overcome, as demonstrated with the loss of the motor industry in the UK during the 1970s. Footloose capitalism has no preferred location, and as such will shift production to wherever costs are lowest. Globalisation has spurred the process of de-industrialisation, whereby employment in the manufacturing sector has fallen from 7.1 million in 1971 to 3.1 million in 2005, where the size of the UK labour force has in fact grown with rising participation rates. Many of these workers are either unskilled or have been trained to a specific task, making it difficult for them to find alternative employment, compounding the problem. The effects have not just been felt in manufacturing, but increasingly in the service section as IT booms in India and many firms opt for business process outsourcing. Surveys by Deloitte have shown that much of the UK population are deeply concerned about the outsourcing of white-collar jobs. Globalisation has lead to job losses in the UK, causing social distress and negatively affecting unemployment rates, an important economic performance indicator. The picture is not as bleak as it may seem, however. Unemployment rates in the UK remain low, and that generated can be viewed as frictional unemployment as other vacancies do exist. Government training schemes, such as free IT lessons under the auspices of Learn Direct also go a long way to combating structural unemployment as manufacturing workers can retrain for jobs in the quaternary sector. Whilst the UK has lost the majority of its manufacturing industries, a new international division of labour has emerged as the theory of comparative advantage shows that global production is increased if economies specialise in what they are relatively best at producing. The UKs specialisation in the service industry has lead to job creation and significantly increases in national output. Measured through real GDP growth, this rise in national output as a result of specialisation shows that globalisation has been in part responsible for economic growth. Augmented by the multiplier effect, this brings benefits to the whole economy. However, the direct economic benefits derived from globalisation have in fact widened spatial inequalities rather than benefited all, as impacts have differed between the regions. Under the international division of labour, there has been a greater emphasis on knowledge-based industry with the rise of the service sector, with 73.1% of national output in 2004 being in the service sector, compared to manufacturings 15%. Where benefits from these dramatic figured? Quaternary and knowledge-based services are concentrated around the M4 corridor the sunrise strip, and silicon fen, with R+D focused on science parks located around southern universities such as Oxford and Cambridge. These effects of de-industrialisation have created a north/south divide, as the north is traditionally home to the manufacturing industry. Northeast England never fully recovered from loss of traditional heavy manufacturing industries such ad shipbuilding. The consequential migration of workers to the south of England has placed pressure on resources and housing, whilst some northern areas such as Liverpool have seen a fall in population. This is allocatively inefficient resources are wasted whilst the necessary investment needed to deal with the new distribution of population has spurred further investment in the south, widening the north/south divide. In conclusion, the costs to the UK economy from the march of globalisation are highly significant, although their impact can be disputed when the importance of globalisation to UK economic development is considered. However, globalisation is not a process that can be reversed, halted or even slowed. The world is interdependent and will continue to be so, and the UK must be a part of it. International trade, the driving force of globalisation, is enormously important to the UK has been responsible for its position as a major economic power since the days of the British Empire. We have neither the resources nor the inclination to pursue a policy of economic isolationism, as the potential benefits from globalisation are huge. The best option, therefore, would be a cautious approach, devising strategies to tackle problems as they arise with a fundamental focus on sustainability.

Female Education And A Nations Development Education Essay

Female Education And A Nations Development Education Essay Female education is essential for the development of a nation. This is mainly because women are involved in all sorts of activities both at a regional level and at the community level such as child bearing and household chores etc. Hence it is very important to provide quality education to women to help them contribute to the development of the nation in a meaningful way. Various studies show that womens education is very important in order to improve the socio-economic position of their families. It is the inequality in access to education for female students that prevents them from obtaining the essential education necessary for their well being and their familys development. The traditional thinking of many societies that women are just supposed to do the household work has contributed largely to the low levels of female education around the globe. It is seen however that the societies that have focused on providing better education to women have better indicators of social welfar e. These societies for example have lower infant mortality rate apart from that the issue of lower fertility rates, also increased life expectancy, improved nutrition and most importantly better opportunities for their children. Other factors such as residential status and parents concern and attitude towards female students also plays an important role in improving the educational status of female students in any society. Parents level of education also has a direct impact on their daughters education. The link between the mother and daughter is the strongest. Poverty, parents professional status, lack of skilled teachers and lack of incentives such as scholarships for women, deprivation of parental care and proper educational policies affect the standard of female education. (I.A. Adetunde, 2008) Thus Womens education is a very important issue. Women who are educated can make profound choices in the matter of health, nutrition and basic upbringing of a child. There is great impact on infant mortality health, fertility, productivity and a childs academic performance if women are educated. On 8th March 2004 Laura Bush (the first lady at that time) said on the womens day that when a women is denied education youve denied half of the population the chance to succeed and the chance to contribute to a society and to a culture. she also said that Women are more likely to be able to make informed choice so that their children dont suffer from malnutrition or other diseases and ensure that their children can receive best health care. In Every culture, the responsibility of the upbringing and nourishing of a child lies in the hands of the mother. Due to this responsibility the womens education has gained quite an importance globally. Studies reveal that womens education has strong implications on every aspect of a childs upbringing and one of them is the childs academic performance. Children of educated mothers are seen to have better academic performance as compared to children of less or uneducated mothers. (Tahir Andrabi, Jishnu Das, Asim Ijaz Khwaja: March 2009) Educated mothers can help their children throughout their life, but most importantly they can help their children in their early days of education. They try to indulge their children in more productive educational activities apart from what they study at school. This enhances the childs educational capabilities and helps them achieve success. According to a study an additional year of post compulsory schooling of a mother has a positive impact on their childs academic performance i.e. mothers who stay in full time education beyond the minimum school leaving age are more likely to demonstrate positive educational attitudes and behaviours such as reading to their children. (Leon Feinstein and Ricardo Sabates: January 2008) Higher education is consistently associated with a higher likelihood of marriage, whereas less education is associated with a higher likelihood of divorce (Jennifer March Augustine, 2010). Thus educated mothers tend to have more stable relationships and family status. This in turn affects their childrens academic performance. Children have a healthy environment to live in and thus can concentrate more on their studies and perform well. The flow of resources such as time, money and socio-emotional support etc from the mother to children is affected by this relationship status. (Jennifer March Augustine, 2010). Marital and fertility patterns have been seen to change over the last few decades. Women who are more educated (college graduates) have been the least likely to get married and have children historically. Today however, the situation is changing and this marriage gap is eroding The returns to marriage have changed. College educated women marry later, do not view marriage as a financial security, have fewer children and declining divorce rates since 1970s as compared to women without college degrees. These factors help women to have a better and a healthier family life which in turn helps them in their Childs upbringing. The children of more educated women thus can focus more on their studies as they have a healthier environment to study in and so they perform well (Adam Isen Feb. 2010). A Mothers education influences a child mostly during the childs early years of education (primary education). Educated mothers make their children spend more time in outdoor activities, reading etc and are concerned about their childs progress at school and have expectations of the childs future educational achievements .This encourages the child to focus more on his studies and enhances his capabilities. (Leon Feinstein and Ricardo Sabates: January 2008). Moreover there are substantial intergenerational returns to education. An additional year of a mothers schooling makes a positive contribution to the Childs academic performance. It increases the Childs performance on a standardized math test by almost 0.1 of a standard deviation and reduces the incidence of behavioural problems especially for children aged 7-8.There are various channels that transmit the effect of maternal education to the child, including parental investments throughout different stages of a Childs life and family environment. Educated women tend to have a healthier home environment with better and more stable family lives which then contribute to their Childs educational excellence. Maternal education also reduces grade repetition and the incidence of behavioural problems. Educated mothers basically avoid early childbearing, are more likely to be married to educated men and tend to have higher incomes. Thus they can contribute in several ways to their Childs educa tion for example through books, involving them in extracurricular activities or buying them a computer. This additional investment pays off in the form of improved child performance in all academic aspects of his life. Even if educated mothers work more they do not neglect their children as they are aware of the negative consequences of doing so (Pedro Carneiro, Sep 2007). Also educated mothers tend to spend more time with their children and their children tend to spend more time studying outside school thus there is a strong impact of maternal education on their childs test scores.( Tahir Andrabi, Jishnu Das and Asim Ijaz Khwaja, March 2009). Educated mothers bring in more encouragement and ability for their children to succeed in life. Children of educated mothers are usually more confident, free from anxieties, ambitious, self reliant and more focused. It is seen that an increase in mothers education leads to an increase in the students achievement at school .Those mothers who stayed on in education rather than just having the basic primary education can help their children in a better way. A direct relationship is seen between a mothers education level and their childs academic performance. (Azra Parveen Muhammad Tayyab Alam 2008). Traditionally it has been thought that an increase in investment in womens schooling pays off in the form of increased schooling of the next generation. Some authors have a different view however. According to them the positive relationship between mother-child schooling can not entirely be considered true as it is somewhat biased upward due to the correlations between schooling and assortative mating and heritable ability. The other studies, they argue have not considered these factors and thus conclude showing a positive relationship between mother-child schooling and education. An increase in the schooling of women does not have beneficial effects in terms of the schooling of children (Jere R. Behrman and Mark R. Rosenzweig, 2002). Increases maternal schooling and education instead makes the mothers concentrate less on their homes, family and specifically their children. It is emphasized that the time of the women is an essential factor in childbearing and thus women should concen trate more on their families and not on education. This, they argue will lead to a better academic future for their child. Better schooling of the mother however can improve a Childs health in certain situations. Basically the result of investing in womens schooling requires attention to the role played by schooling in the labor and marriage market for women. (Jere R. Behrman and Mark R. Rosenzweig, 2002) Literacy status of mothers also strongly affects the health and nutritional state of their children thus literate mothers can take better care of their childs health and protect them against several diseases. With illiterate mothers however there are chances of children developing malnutrition especially children less than three years of age who are underweight. Malnutrition negatively affects the childs academic performance. An educated mother takes better care of their Childs health and thus their child is more successful throughout his life. Although there is a positive correlation between a mothers education and their Childs health some studies reveal that there is hardly any significant effect of a mothers education on Childs health if mothers have got only primary education. Further it has been found that the first three years of mothers education has no impact on the Childs health. The impact is seen after the first three years and the result is not linear in education. After 4 to 6 years of education, the magnitude of this effect becomes small but then again picks up after 1 years of education. (Meherun Ahmed May 2009). Nonetheless, some scholars do not completely support the correlation that there is a strong causal relationship between maternal education and child health. According to them this link has hardly been analyzed properly using the most appropriate statistical models. They are using the community-level fixed-effects models and thus argue maternal education may be a proxy for the socioeconomic status of the household as well as for characteristics of the community of residence. Therefore according to them there is a possibility that the positive relationship between maternal education and child health may be untrue. By controlling for a few socioeconomic variables the maternal education/child health link is seen to be weak. Three markers of child health namely infant mortality, immunization status and childrens height-for-age have been examined. Maternal education has a significant impact on height-for-age and infant mortality in only a few countries around the world. However on the othe r hand maternal education has a strong positive effect on childrens immunization status in about half of the countries of the world even after implementing the community and individual level controls. (SONALDE DESAI AND SOUMYA ALVA, 1998) According to another study, educated parents tend to have educated children. The author focused on studying whether the intergenerational transmission of human capital is more behavioural (nurture) or innate (nature). The data collected helped in separating genetic from environmental parental influences. Results of the analysis emphasised that the nurture component is more important for both parents (mother and father).The education of the most educated female adult in a household has a strong positive effect on the schooling of the children in that household. This holds true for a Childs biological parents and for the parents of an adopted child. It can be said that the more the mother is educated, the better the Childs academic performance. When boys and girls are analysed separately it is seen that if the nurture component is isolated, the fathers education matters more for boys whereas a mothers education matters more for girls. The positive effects of the education of the adopti ve parents are only seen for children related to the head of their new households (Damien de Walque, 2005). Research Project Literature Review By Asna Shahid Section G 07U0469 Submitted to Anam Tahir Lahore School of Economics

Temporal Articulation in La Jetee Essay -- Film Movie Cinema Cinematog

Temporal Articulation in La Jetà ©e Chris Marker's La Jetà ©e presents a narrative occurring in three distinct time periods: the past, present, and future, depicted solely through static images. Each time period articulates the temporal relationship between adjacent images differently and through various means, including but not limited to the amount of perceived movement or change within the mise en scene from shot to shot (or the ellipsis between images in a sequence), and the amount and type of voiceover used in any given sequence. The audience's ability to comprehend narrative time remains relatively consistent throughout the film, but the means by which passing time is represented alters in each time period, depending upon the ways in which the above characteristics are manipulated. On a strictly visual basis, the audience's perception of the passage of time becomes progressively retarded from past to present to future (fabula-wise), and this sensation is achieved through the manipulation of ellipsis between images in a sequence (a sequence being any uninterrupted slice of time occurring in the past, present, or future). Broadly, shot to shot differences in time go from determinate in the past, to less determinate in the present, to almost totally indeterminate in the future. In other words, it is easier to register the passage of time through the change within the image from shot to shot in sequences occurring in the past than it is in sequences occurring in the present, which in turn register the passage of time more explicitly than do the images from sequences occurring in the future. For example, a sequence in the beginning of the film (occurring in the temporal present of the fabula) depicting of the results of the ... ...ough to say that La Jetà ©e is a wonderfully rich experiment in the manipulation of the perception of time; despite the complexities elaborated in this paper, the film presents a consistently comprehensible articulation of time, despite and because of an information-impeding stylistic device (still images as opposed to moving images) and a complex, circular narrative laden with potentially confusing time travel. Notes 1) Only one pivotal shot in the film is not static. 2) Dissolves typically indicate an ellipsis, or a longer ellipsis than is usually indicated by a cut. Thus the dissolves of the woman sleeping in bed could be read as occurring over longer, more indeterminate periods of time in which she has moved very little. Works Cited Le Jetee. Dir. Chris Marker. Perf. Jean Negroni, Helene Chatelain, Danos Hanrich and Jacques Ledoux. Argos Films, 1962. Temporal Articulation in La Jetee Essay -- Film Movie Cinema Cinematog Temporal Articulation in La Jetà ©e Chris Marker's La Jetà ©e presents a narrative occurring in three distinct time periods: the past, present, and future, depicted solely through static images. Each time period articulates the temporal relationship between adjacent images differently and through various means, including but not limited to the amount of perceived movement or change within the mise en scene from shot to shot (or the ellipsis between images in a sequence), and the amount and type of voiceover used in any given sequence. The audience's ability to comprehend narrative time remains relatively consistent throughout the film, but the means by which passing time is represented alters in each time period, depending upon the ways in which the above characteristics are manipulated. On a strictly visual basis, the audience's perception of the passage of time becomes progressively retarded from past to present to future (fabula-wise), and this sensation is achieved through the manipulation of ellipsis between images in a sequence (a sequence being any uninterrupted slice of time occurring in the past, present, or future). Broadly, shot to shot differences in time go from determinate in the past, to less determinate in the present, to almost totally indeterminate in the future. In other words, it is easier to register the passage of time through the change within the image from shot to shot in sequences occurring in the past than it is in sequences occurring in the present, which in turn register the passage of time more explicitly than do the images from sequences occurring in the future. For example, a sequence in the beginning of the film (occurring in the temporal present of the fabula) depicting of the results of the ... ...ough to say that La Jetà ©e is a wonderfully rich experiment in the manipulation of the perception of time; despite the complexities elaborated in this paper, the film presents a consistently comprehensible articulation of time, despite and because of an information-impeding stylistic device (still images as opposed to moving images) and a complex, circular narrative laden with potentially confusing time travel. Notes 1) Only one pivotal shot in the film is not static. 2) Dissolves typically indicate an ellipsis, or a longer ellipsis than is usually indicated by a cut. Thus the dissolves of the woman sleeping in bed could be read as occurring over longer, more indeterminate periods of time in which she has moved very little. Works Cited Le Jetee. Dir. Chris Marker. Perf. Jean Negroni, Helene Chatelain, Danos Hanrich and Jacques Ledoux. Argos Films, 1962.

The Characters in The Matrix Essays -- The Matrix Science Fiction Movi

The Characters in The Matrix The Matrix (Wachowski & Wachowski 1999) is a battery powering an unending chatter of thought, images, productions, and discourse. In the film, a stabbing needle penetrates the black plug mounted on the back of a human skull, and the mind is overwhelmed by the matrix, an extensive simulacral world that, to its unknowing inhabitants, is in every way the same as reality, and to those merely passing through, is a sinister, green-tinted prison. The film sets, by dialogue and symbolism, a place for analysis, theology, theory, philosophy, and criticism that accommodates any stance within a language of freedom, choice, perception, reality, simulation, mind, computer code, and body. Rationalizations of and within these terms get a place at the table. This setting incites discussion as it limits it. For instance, we have a ready means to discuss what knowing a thing really means, but we are in less of a position to discuss how such paranoia gets off the ground. However, the accessible ph ilosophical vocabulary everywhere present in the film ought not overwhelm our resources to move amongst the dimly legible codes and technologies of the cinematic body and world – the stylized sequences of events that produce the reactions in a viewer that give the film meaning. In this capacity for aesthetic indulgence – and contrary to the theoretical window dressing of the script, The Matrix makes an audio-visual presentation that reformulates agency as a matter of effect rather than choice. Thinking it Everyone knows the movie is full of really captivating philosophical questions. Why is it that, when you’re hurt in the virtual world, you bleed in the real world? Very heavy stuff. The film is easy to transla... ... visible when at a computer than in everyday non-solitary life. Your mother is not watching. [11] In a sense, this pre-9/11 movie set the stage for a kind of sympathy Americans had with terrorists who they could not call cowards. The appeal of a boldness to do what they said out of nowhere and going nowhere is revealing of what disciplines such style juxtaposes itself to. [12] Or machines or computers to bring back the specter of â€Å"the place of technology† in the matrix. Idealized guns, though, are what make the movie go. Guns that never jam, are always beautiful, and are better tossed than reloaded. They are the almost the only way to kill anyone, they are always stylish and specifically chosen, and they make the same comment on how to get your way that the characters do: threats and violence.

The War At Gettysburg :: essays research papers

The War at Gettysburg Getting There On the way to Gettysburg was tough. It was a long hard and tough journey getting there because there was no other way to get there for the army besides walking. It was so hard that some people died, and some got sick. The trip there was very long. Only about half all the people going there survived. The most of all people that died were Confederate men. The Population There was a lot of people involved in The War at Gettysburg. Major Joseph Hooker had 115,000 men in his army. Major Robert E. Lee had only 70,000 Confederate men in his army. Brig. General John Buford had opnly 4,000 men in his section of the confederate army. 9,000 of the Union died, 5,000 of the men scattered, and some 40,000 of the men held the ridge. Their Life The sodliers had a horrible life. Almost all of the soldiers worked night and day.They all risked their life to defend their armys and Union. Most of them got scared. Most died because they either got shot or the war was to hard for them. Some ran away, because they got scared, Their goal was to defend their Union. What Happened The Confederate went to war with the union in a small town called Gettysburg. The Union majorally beat the Confederate. 28,000 were wounded, captured, and killed from the Confederate. Major General George Meade some 23,000 Union Men, that was nearly a quater of his men. The war was over on July 3, 1863. The Union had won the war. Supplies The men nedded alot and I mean alot of supplies. Most men needed Clothes, Blankets,food, medicine, gun supplies, horses, wagons, cattle,and scores. They needed sauerkraut, thought to be remedy for diarrhea that plagued thousands of soldiers. They basically needed everything. Important People There was alot of people in The War at Gettysburg. Her are all of the names of the army people. Union: The Army of the potomac Major General George Meade; Commanding

Resource Management Plan for the Wash Sector in Kenya

RESOURCE MANAGEMENT PLAN FOR THE WASH SECTOR IN KENYA Institute: Institute OF CLIMATE CHANGE AND ADAPTION Introduction The Republic of Kenya is located in East Africa at latitudes of 5 ° South and 5.5 ° North and longitudes 34 ° East and 42 ° West surrounding Somalia to the East, Ethiopia to the North, democracy of South Sudan to the North West, Uganda to the West, Tanzania to the South West and the Indian Ocean to South. [ 1 ] Harmonizing to the AEA Technology Plc. clime alteration projections for Kenya up to 2100 include:Rise in the mean one-year temperature by between 1 °C and 5 °C typically 1 °C by 2020s and 4 °C by 2100 ;Possible displacement toward a wetting agent clime in both showery seasons peculiarly in the short rains OND ( October, November, and December ) . Most projections indicate a alteration in heavy precipitation events for Kenya ;Rainfall seasonality indicate that the short and long rains seasons will stay the same ;More utmost rainfall events during the wet seasons by 2100, potentially doing more frequent and terrible inundations ;The happening of drouths likely wi th current frequence but greater badness associated by temperature additions ;Sea degree rise globally by 18 to 59 centimeter at the terminal of the century harmonizing to the IPCC 2007.All these projections have an impact on the Water, Sanitation and Hygiene ( WASH ) sector particularly utmost events such as inundations and drouths where theoretical accounts indicate intensification of heavy rainfall in the wet seasons, particularly in some parts therefore increasing likeliness of inundation hazards and events. [ 2 ] There is an increased likeliness of drouths but theoretical accounts vary on this projection, some theoretical accounts project intensification of drouths while others indicate a decrease in badness of drouths. With this in head it is of import to pull off H2O sustainably to run into today’s demands and increasing future demand. Water supply crises have been identified in legion studies by experts from different Fieldss. It is estimated that over 1.7 billion people live in river basins H2O usage exceeds recharge which leads to devastation of rivers and depletion of groundwater systems. As states are developing and populations grow and urbanisation additions H2O demand is expected to increase by 55 % by 2050. [ 3 ] If this form continues two tierces of the world’s population will confront acute H2O emphasis. The state of affairs is of concern as Kenya is already rated by the United Nations as holding one of the lowest natural H2O refilling rates in the universe. Aim This brief proposal will look into Incorporate Water Resources Management as key in accommodating and extenuating against the debilitating effects of clime alteration on the WASH sector. For the WASH sector in Kenya over abstraction of fresh water for multiple utilizations, coupled with non-point beginning pollution from agribusiness and ill designed sanitation installations, or deficiency of sanitation installations is a important menace to sustainability of H2O beginnings and ecosystem services ( ESS ) provided by H2O resources. [ 4 ] The Resource Management Model for the Water, Sanitation and Hygiene ( WASH ) sector will look at H2O as the cardinal resource IWRM and H2O usage efficiency. Rationale To understand the demand for usage of Integrated Water Resource Management ( IWRM ) as a resource direction scheme it is cardinal to look into Kenya’s current H2O state of affairs and clime alteration projections for Kenya as the WASH sector is reliant on H2O as a natural resource. To better understand the demand for IWRM it is cardinal to understand two cardinal facets with respects to Kenya these are: Overview of Kenya’s Water Resources Kenya is classified as a inveterate H2O scarce state. The country’s’ natural gift of fresh water is limited by an one-year renewable freshwater supply of merely 647 three-dimensional metres per capita. Harmonizing to international criterions a state is categorized as â€Å"water stressed† if it’s renewable fresh water supplies are between 1000 to 1700 three-dimensional metres per capita. [ 5 ] By comparing Kenya’s neighbours have one-year per capita renewable fresh water supplies of: Uganda 2,940 three-dimensional metres per capita per twelvemonth and Tanzania 2,696cubic metres per capita per twelvemonth. [ 6 ] Extent of Kenya’s exposure to inundations and drouths as anticipated by clime alteration projections Water exposure in Kenya arises from both a combination of limited natural H2O gift, high variableness of one-year rainfall happening, heavy economic dependance on H2O resources and unequal readiness for repeating clime dazes to the economy.6 This is farther exacerbated by failure of development of surface and groundwater resources increasing the country’s exposure. Further compounded by small stored H2O per capita therefore during drouths H2O storage countries are quickly drawn down.6 Kenya’s H2O exposure is further increased by extended debasement of H2O resources and weak H2O resource direction with the minimum Government outgo on H2O resource care and operation.6. Erosion due to heavy rainfall as a consequence of low forest screen and hapless agricultural patterns lead to siltation and loss of H2O storage capacity in dikes and pans that the state is to a great extent dependent on. Public wellness of which sanitation falls under is besides extremely vulnerable. Deluging leads to damage of drinkable H2O supplies coercing communities to obtain H2O from insecure H2O beginnings taking to exposure to H2O borne infections.Morbidity forms indicate that 60 per centum of top 10 diseases in Kenya are H2O borne or sanitation related.6 During drouths H2O supplies are restricted and monetary values are increased. To get by with these boreholes are drilled and old 1s are deepened as a response to acute H2O deficits. This state of affairs leads to coerce on already worsening H2O tabular arraies, therefore taking to increasing the cost of pumping restricting hereafter options for valuable H2O resources.6 Incorporate Water Resources Management ( IWRM ) Extenuation and version can non be achieved if there is a continuance of sabotaging sustainability of critical H2O resources base embracing sectors that are dependent upon it. Coping with clime variableness requires improved H2O resources direction as the first line of defence. [ 7 ] International energy wonts are the focal point of extenuation attacks, H2O direction and H2O usage efficiency is the way that the universe should follow with respects to version. It is apparent that clime variableness is amplified in the H2O rhythm and therefore Governments particularly the Government of Kenya should acknowledge and move on this. Policy models being formulated, physical substructure and planetary ends and marks must be adapted to run into future needs.7 The Integrated Water Resources Management ( IWRM ) theoretical account is inspired by the Dublin rules adopted during the International Conference on Water and the Environment. Harmonizing to the Global Water Partnership IWRM can be defined as â€Å"a procedure, which promotes the co-ordinated development and direction of H2O, land and related resources, in order to maximise attendant economic and societal public assistance in an just mode without compromising the sustainability of critical ecosystems.† [ 8 ] IWRM seeks to carry through three key aims which are:Efficiency to do H2O resources go every bit far as possible ;Equity in the allotment of H2O across different societal and economic groups ;Environmental sustainability, to protect the H2O resources base and associated eco-systems.A cardinal rule of IWRM is inclusion of H2O and ecosystems as portion of the direction agenda.8 IWRM provides a good footing for betterment of direction of H2O resources instead than creative a ctivity of separate models and establishments. 8 IWRM provides watershed coordination linking regional watershed direction to local activities act uponing and profiting from ecosystem services ( ESS ) . IWRM policies are sick equipped to cover with pull offing support to ESS, which extend beyond spacial and temporal graduated tables of IWRM administration. Rather, IWRM policies are suited in pull offing many commissariats including cultural considerations and ordinance of ESS.An illustration is the Waza logone flood plain in Cameroon that is a clear illustration of benefits accrued from leting deluging to take topographic point, to refill wetlands, deposits and other critical resources, being more valuable than barricading the flow of water.8 IWRM is a god attack for regulating the complex kineticss of upstream- downstream water- dependant ecosystem services as H2O is a nexus between multiple ecosystems services and users. Integration of Climate Change in WASH Sector Management Harmonizing to the Organization for Economic Cooperation and Development ( OECD ) it is projected that the figure of people populating in earnestly H2O stressed river basins will duplicate between 2000 and 2050 to make 3.9 billion people. There is a turning concern on the relation between H2O and catastrophe peculiarly enhance by increasing clime variableness. Climate alteration is doing changes to the hydrologic rhythm, endangering fresh water and marine ecosystems every bit good as human H2O security in many parts of the universe particularly Kenya and Sub Saharan Africa. [ 9 ] It is cardinal for the WASH sector through the Government of Kenya through line ministries to develop national and where appropriate, trans boundary version programs of action which incorporate sustainable direction of H2O ; national and county trans boundary eventuality programs ; present clime proofing, and new substructure where needfully peculiarly concentrating on integrated inundation direction to complement IWRM and its benefits with respects to hazards posed by clime alteration and future clime projections for Kenya. It is cardinal for the Government of Kenya to look into climate sensitive policies which targeted all H2O related sectors which is cardinal in turn toing utmost events and increasing clime alteration and variableness. Climate Change exacerbate s the complexness of H2O issues, particularly through its impacts on the hydrological rhythm in countries of high H2O emphasis, every bit good as increased incidence of inundations. It is of import to observe that traditional cognition can non get by with these alterations at that place need to be an accent on new cognition systems to supply better information to all, including husbandmans, pastoralists and local communities.7 Mentions Bonnardeaux, D. ( 2012 ) Associating Biodiversity Conservation and Water, Sanitation and Hygiene: Experiences from sub-Saharan Africa. Conservation International and Africa Biodiversity Collaborative Group. Washington, D.C. , USA. International Institute for Sustainable Development. ( 2013 ) .Summary of the High-Level Meeting of the Global Thematic Consultation on Water in the Post-2015 Development Agenda. Post-2015 Development Agenda Bulletin, Volume 28 figure 8. Retrieved from: hypertext transfer protocol: //www.iisd.ca/post2015/water/hlcw/html/crsvol208num8e.html Ministry for Planning, National Development and Vision 2030. ( 2012 ) .Kenya T21 theoretical account.Report on Strengthening Institutional Capacity for Integrated Climate Change Adaptation and Comprehensive National Development Planning in Kenya.Kenya: Office of the Prime Minister. Mogaka, H. , Gichere, S. , Davis, R. , & A ; Hirji, R. ( 2006 ) .Climate Variability and Water Resources Degradation in Kenya: Improving Water Resources Development and Management. Washington, D.C: World Bank. OECD. ( 2012 ) .Environmental Outlook to 2050. Paris: OECD. Stockholm Environment Institute. ( 2009 ) . The Economics of Climate Change in Kenya. December 2009. Project Report. Nairobi: Embassy of Denmark. UNEP. ( 2012 ) .Let go ofing the Pressure: Water Resource Efficiencies and Gains for Ecosystem Services. Capital of kenya: UNEP. United Nations Environment Programme. ( 2012 ) .GEO5 Global Environment Outlook: Environment for the Future We Want. Malta: Progress Press. World Bank. ( 2000 ) .World Development Report 2000/2001: Attacking Poverty. Washington, D.C: World Bank

Belonging creativwe writting Essay

It has been a year since I moved out of home to attend a prestigious school. I have met new people, made new friends, and gotten use to moving around this town since when I first arrived. Although I am extremely happy about where I stand today, I’ve started to get this uneasy feeling, is it because I haven’t been feeling well or is it because I’ve started to dream more about those back at my home town. I’m running late to school again, if mum was here I wouldn’t hear the end of how I’m going to be scolded by the teacher, as much as I hated hearing it I wonder why I’m remembering it now. I got to school 10 min late for the first period. I got scolded by the teacher and got held back in class for the time I lost. I looked out the window and remembered back at school at my home town, always causing mischief and constantly being scolded, I felt a little bit happy and nostalgic mesmerising the past. It was time for roll call. I had to give a note to the teacher explaining why I was late. Rather than being scolded, he gave me short lesson of advice on how to prioritize my time. At some point I looked around the class seeing all my friends talking and laughing, it reminded me back of back at school in my home town. It was the same, although when the teacher would try to give me advice I would argue, and frustrate the teacher. I acted like a child always thinking I was right. It made me giggle a bit of how much mischief I use to get myself into. The teacher asked me if I found anything he said was funny, I apologised for being rude and listened to what he had to say until the bell for recess rung. My close friends weren’t at school today, they had a field trip for biology so I sat by myself on the silver seats in the shade and took out my recess. Watching everyone talk and play made me feel a bit lonely, it reminded me of when I first moved here, I thought I wasn’t going to make any friends and I was too shy and afraid to talk to anyone so I sat by myself at recess. Although now it’s different I have good friends here that make me happy. Then I remembered my childhood friends, all the games we played, all the laughs we had, all the arguments and fights, it felt nostalgic it brought a smile to my face that I haven’t shown in a while and it also hurt me just as much when I remember the day I left to come to this school. I wonder if they still think about me, I wonder how they all are, are they fine, are they doing well, are they still the same even without me being there and causing mischief. I wonder. Recess finished, and now I have my Health and PE class. When I arrived at class, I found a substitute teacher. He announced that our teacher will not be teaching for the rest of the week as they are sick. Instead of giving out the work he allowed us to have PE for both periods, he gave out a range of sports for us to choose form, once we decided we were playing. Everyone was sweating and laughing and enjoying themselves. I remembered back at my old school in my hometown when we would trick the substitute teacher in letting us play for two periods and the ruckus we caused because of it, it made me laugh a little bit and continued to play. ` Class ended, everyone is tired and exhausted. I went down for lunch and saw my friends; they had come back from their trip. I felt a little relieved it let me forget about a little about leaving my old friends. We talked about their trip and what they did, it seemed like they had a lot of fun. As we finished our lunch and headed towards the field and we lie down in our usual spot and relax and talk about what ever came to our mind. Without noticing the lunch bell rang and we stayed, everyone was leaving but we were too busy chatting we didn’t notice. Then a girl came running to tell us we’d be scolded again if we were late again after lunch. As we walked towards class I couldn’t take my eyes off her, I’ve had a crush on her since I came to this school, I don’t know why but it feels as though I’ve known her from somewhere. Then once again I remembered the girl I liked in my old school, I could never talk to her, I was too shy despite my mischievous self. I felt a little down because in the end I never told her before I moved and kept thinking if the same would happen again. During the last two periods I slacked off a little trying to think why I’ve been thinking so much about my old friends, about my home town. I couldn’t come up with an answer, but it hurt, it hurt so much, that I didn’t feel like I belonged here, but why? I’ve made good friends here; I feel at ease, I even have someone I like so why does it hurt so much. The final bell rang and it was time to head home, I didn’t feel like going home so I took a detour and went the longer way around, a longer way than usual that I didn’t know where I was going but kept going. I found myself on top of a hill; there was a small field of grass going down the hill. I took my bag off and sat down. I remembered that when I always felt upset and lonely I’d run off to a secret spot behind the woods of the park in my home town. There would be a grass field just like this. It calmed me down it made me feel like I was back at home, I felt a little relieved. I stayed there for a while, until it started to get dark so I headed back home. On my way I bought a few things to make food at home, on my way home I kept thinking how much I wanted to see my friends and family once again, just once would be enough. I got towards my apartment and saw my light on, I ran, I ran as quick as I could, I swung open the door and said â€Å"Mom, dad I’m home.† I looked around and there was no one; it looks like I forgot to turn off the light before I left again. All these old memories of my home town made my edgy, and showed me just how empty I really was. I finally realised why it hurt so much, and why it wouldn’t go away, and why it kept hurting more and more every time I thought about it. The truth was I was trying to cover up the fact that I truly don’t belong here no matter how much I try my heart and memories are anchored back at home and that’s where they’ll stay.

Convey the story Essay

Heloise and Abelard by James Burger has its place among the most famous biographies that were written about the pair of lovers who lived in Medieval Age, and which is based on the correspondence the two held. It opens a new perspective on the life of the Dark Ages, on its institutions and philosophies, and most of all, on its theology. The lovers who became the victims of the religious age they lived in, that could not admit their love, or any other type of love, for that matter, except religious love. The characters themselves are besides the initiators of free love, the ones who foresee the escape from the too rigid, rule-based religion of the Medieval centuries: â€Å"Let us read after this the famous Colloquy of Erasmus, â€Å"The Franciscan†, and we will find repeated all the essential ideas of Heloise: Christ preached but one religion, the same for layfolk and monks; the Christian renounces the world and professes to live only for Christ, and St. Paul did not preach this doctrine for monks but for everyone; layfolk, even the married, are bound to chastity and poverty quite as much as monks; in short, the only rule binding the Christian is the Gospel. Once she has adopted this course, Heloise’s frank and direct reason would not let her stop. Carried away by her own logic she was to touch, one after the other, almost all the critical points on which the humanists and reformers of the sixteenth century are so insistent. Why forbid meat to monks? Meat in itself is neither good nor bad. Let us not attach religious importance to things which in fact have none. Nothing counts save what can lead us to the kingdom of God. Let us forget, then, these exterior practices common to truly pious souls and to hypocrites, It is only interior acts that really count for the Christian. The rest is Judaism. † (Gilson, 132) Thus, the point that the story of Heloise and Abelard is trying to make, is that theirs was the one of the most tragic examples of the many failures of the Medieval Age, which persecuted through religion and rigid commandments, trough enclosing monasteries and punishments of all kind, instead of opening the road to what true spirituality means. The touching and tragic story of the lovers impresses because of the nobility of their thoughts and feelings, and also to the spectacular love story, which remains intense throughout their lives. Love is blended with the Christian doctrine, and the lovers try to find a bridge between the two, something that will only be found later in the history or religion, with the advent of humanism. 2. Explain who Heloise and Abelard were. What is their background and upbringing? What brings their paths together? Heloise and Abelard form one of the most famous couples known for their romantic love, so often compared to such immortal stories like that of Romeo and Juliet. However, their story is the real account of a twelfth century couple that lasted throughout the centuries both because of the unusual love story that united them, and also because of the startling sincerity and openness of the letters that favors a clear view of their characters and lives, and of the circumstances of the century they lived in. Pierre Abelard was a well-known philosopher and theologian of the Middle Ages, whose studies have been concerned with mainly with logic and dialectics in the early years, and then with ethics and theology later on in his life. Of the account he himself gives of his early life in the letter addressed to his friend Philintus, we find that in his early youth he discovered his â€Å"natural genius for study†, and became â€Å"smitten with love for books†, so much so that he decided to renounce at once the fortune that father had bestowed on him as his eldest son, to his brothers and to dedicate himself entirely to learning. His passion and ambition to become a great logician soon brought him notoriety inside the circles of scholars, and he stood out as one of the most reputed teachers of his time. It is in the midst of his glory as a philosopher that the event that will change his life forever occurs: he sees Heloise, the niece of a certain Fulbert. She is belongs to a lower social class than he but she is equal in all else to him: she is literate and very learned, perhaps even surpassing him in depth of thought and feeling. All these were unique and very rare qualities in a medieval woman. Abelard concocts the perfect means of making her acquaintance, with a clear intention to conquer her and make her his mistress. He talks to the uncle, and after having offered him a sum of money, he obtains the latter’s assent to instruct his daughter as her teacher. Heloise, who has reason enough to admire him for his knowledge and brilliant mind, soon falls in love with him and becomes his lover, without the slightest resistance. It is here that their fascinating but tragic story actually begins. 3. Who was William of Champeaux? Discuss his influence in the life of Abelard. Why did Abelard achieve both acclaim and notoriety? Abelard has been, because of his originality of thought, in controversy with many of the philosophers of the age, among these, William of Champeaux, who began by being his teacher, but who was soon outwitted in the lectures he gave by his student. This naturally created animosity between the two, and it became even more founded when Abelard started teaching himself, and drew to his side most of the students that formerly had been instructed by Champeaux: â€Å"I put myself under the direction of one Champeaux, a professor who had acquired the character of the most skilful philosopher of his age, but by negative excellencies only as being the least ignorant! He received me with great demonstrations of kindness, but I was not so happy as to please him long; for I was too knowing in the subjects he discoursed upon, and I often confuted his notions. Frequently in our disputations I pushed a good argument so home that all his subtlety was not able to elude its force. It was impossible he should see himself surpassed by his scholar without resentment. It is sometimes dangerous to have too much merit. Envy increased against me in proportion to my reputation. † ( I) Abelard was many times an envied scholar, and later on, he was even accused of heresy for his ideas, by the enemies he always made in his circle. But, nevertheless, he became more and more notorious, because of the originality and novelty of his ideas, and especially because of his passion and ability for logic and argumentation. 4. How do Heloise and Abelard fall in love? What challenges must their relationship overcome? What were the consequences for both Abelard and Heloise? What is transcendent or universal about their love story? Together in the house of Heloise’s uncle, under the assumed masks of teacher and student, Heloise and Abelard begin their love story. As it becomes clear from Abelard’s own confessions in the letters to her, and from the imputations she brings on him, in her turn, the beginning of their of their affair was due more to his lust and incontinence rather than to his feelings for her: â€Å"Was it not the sole thought of pleasure which engaged you to me? And has not my tenderness, by leaving you nothing to wish for, extinguished your desires? Wretched Heloise! you could please when you wished to avoid it; you merited incense when you could remove to a distance the hand that offered it: but since your heart has been softened and has yielded, since you have devoted and sacrificed yourself, you are deserted and forgotten! † (II) Heloise however, seems to have given herself completely to her feelings to him, from beginning to end of their love story. After they remained together for the space of a few months, but their love was son discovered by Heloise’s uncle, who, enraged, demanded compensation from Abelard for his offense against the family honor. Abelard decides to marry Heloise, and when the latter becomes pregnant he sends her away to Britanny, to the care of his sister. The actual situation of the two lovers can not be fully comprehended without placing it in the Medieval context. Thus, it would perhaps seem natural to a modern reader that marriage be a solution for Abelard and Heloise, one that would confer legitimacy on their bond, both from the point of view of religion and from that of moral. However, this was not the case at all, for a few clear reasons. First of all, both Abelard and Heloise were both learned people, with such strict and high spiritual aspirations that they were incompatible with the idea of lay marriage. Abelard wanted for himself the kind of pure life that he admired in Saint Jerome or Seneca, and which would bring him the glory he longed for. For Heloise his glory would have been her glory too, so she was actually the one who withstood all she could the idea of marriage. In the strict sense of the world, according to the Medieval moral and religious laws, Abelard had the right to marry, without losing by this act the right to teach or his clerical dignity. The actual danger was that they, as all Medieval scholars, regarded marriage as a form of weakness and incontinence, that would inevitably and permanently drive a scholar away from his prayers and philosophical inquiries. Marriage was therefore considered degrading, and not a lot better than fornication for the ones who aspired to become theologians, because it had the same consequences – surrendering to sensual pleasures and forgetting one’s duty to God: â€Å"†If therefore laymen and pagans have lived thus, without the restrictions of a religious profession, how much the more is it your duty to do so, you who are a cleric and a canon, lest you should come to prefer shameful pleasures to the divine service, lest you cast yourself into the gulf of Charybdis and perish, lest you should destroy yourself in these obscenities to the mockery of the whole world. † (III) It is precisely in this conflict between their great passion and their aspiration for spiritual heroism, that the tragedy of Heloise and Abelard begins, even more so, when we consider that the spiritual ideals they tried to attain were not imposed on them from the outside, but were their own, and therefore as powerful as their love. It is this context that makes possible the famous and extraordinary statement of Heloise to Abelard, in which she declares that she would rather be his mistress or his prostitute than his wife: â€Å"You cannot but be entirely persuaded of this by the extreme unwillingness I showed to marry you, though I knew that the name of wife was honorable in the world and holy in religion; yet the name of your mistress had greater charms because it was freer. The bonds of matrimony, however honorable, still bear with them a necessary engagement and I was very unwilling to be necessitated to love always a man who would perhaps not always love me. † (II) As she herself declares it, Heloise believed in the disinteresedness of love, and considered, ahead of the time she lived in, that marriage does nothing to preserve the purity of love, but, on the contrary, makes it the slave of ambition or other advantages that are not love itself. Love is not to be confused with mere life or be put under the same necessities as the latter, as it would happen in a marriage, and this is seemingly what the story of Heloise and Abelard signified: a love that surpassed in intensity and nobility the limitations of simple life: â€Å"You have very justly observed in your letter that I esteemed those public engagements insipid which form alliances only to be dissolved by death, and which put life and love under the same unhappy necessity. (†¦ )With what ease did you compose verses! And yet those ingenious trifles, which were but a recreation to you, are still the entertainment and delight of persons of the best taste. The smallest song, the least sketch of anything you made for me, had a thousand beauties capable of making it last as long as there are lovers in the world. Thus those songs will be sung in honor of other women which you designed only for me, and those tender and natural expressions which spoke your love will help others to explain their passion with much more advantage than they themselves are capable of. † (IV) Heloise already takes pride in their love story as something universal that will be used as a ground for comparison for future couples who will be bound by so great a love. The two loved each other with such great ardor and nobility, that their love is pure in spite of their sin. In spite of Heloise’s noble attitude that can not consent either to the loss of glory by the man she loves or to the degrading of noble and free love by binding it to the hearse of marriage, the two eventually contract a â€Å"secret marriage†, a compromise imposed by Abelard, so as not to lose Heloise but at the same time, to maintain his respectfulness in public. Abelard sends his wife to the monastery of Argenteuil to avoid further rumors about their marriage, already dressing her in the nun habit, without knowing that she will wear it forever afterwards . The climax of these happenings comes with the barbaric act of revenge that Heloise’s uncle commits. He bribes the servants of Abelard and these allow for someone to enter the room of their master by night and castrate him. This terrible and symbolic revenge is perhaps what made the love story between Heloise and Abelard legendary. Afterwards, they both retire in convents, Heloise being the first to put on the veil, at Abelard’s command, who not being able to posses her anymore, shuts her up from the world in his jealousy, so that she might never belong to anyone else. This is perhaps the greatest and incontestable act of love and sacrifice she performs for him, surrendering herself completely, and renouncing the greatest thing for him: not the world, as he thought, but him, the man she loved. Their love becomes transcendental and universal through the very passion that fettered them when they were together, but which also manifested itself in their acts of renouncement.

Integrated Marketing Communication Essay

Integrated Marketing Communication (IMC) is a term used to describe the communication tools which help channel the messages intended by the marketers through various tools and with the usage of comprehensive plans and schemes that incorporate the objectives of a marketing campaigns. (Belch GE, Belch MA, 2008). IMC is a discipline which seeks to develop the marketing strategies which help promote a good or a service in the desired way which marketers want and works to ensure that the methods used to do so are in lined with the customs and traditions of the place where marketing and promotion of a certain product is being done. (Kitchen P & Pelsmacke PD 2004). IMC, tactically is a way of putting together the functions of marketing into one single form and using the marketing techniques and methods to achieve the desired level of response from the target customers. IMC involves combination of strategies which are used to communicate the messages of marketers with the use of various sources and methods. IMC strategies start from designing the product, analyzing the target market, conducting researches, budgeting and planning, overcoming the technological and cultural barriers and hence communicating the product to prospects. IMC operates in macro and micro environments which mean the outer and inner spheres of an organisation and the immediate context of communication in an organisation respectively. The example of macro environment in IMC is the use of consumer magazines. These magazines provide a way of fine communication amongst the people and the organisations. To consumers, magazines are a source of boredom alleviation and a hind sight to know about the product which the organisation wants to sell. They perform the function of awareness for the consumers and help the organisation understand the changing demands of the customers. (Kitchen P & Pelsmacke PD 2004) Magazines being easy to use, mobile and flexible to read are the vast effecting medium of communication used by the organisations. Some famous magazines like Readers Digest, New York Times display the example of widely read and used magazines. The Tools of Integrated Marketing Communication: There are seven basic tools employed by IMC to perform the function of communication. In order to understand them, understanding communication is more important. Communication can be defined as a process in which a sender and receiver involve in the activity of sending and receiving a ‘message’ through a certain ‘channel’. Feedback is the result of communication process which a receiver sends to a sender. (Schultz DE, Tannenbaum SI, Lauterborn RF, 1993). The marketing communication mix includes Advertisements, Sale Promotion, Personal Selling (PR), Sponsorship, Packaging and Direct Marketing (DM). These tools together perform the functions of IMC that is to communicate the desired message of marketers to the target audience who are the prospective and potential buyers of the product which is being sold. (Schultz D, Schultz H 2004) These are the six basic communication methods which are used in IMC to communicate to the target audience and help in selling the product to them. (Belch GE, Belch MA, 2008). Drivers of Integrated Marketing Communication: IMC is a discipline which is only a decade old. The old 4Ps of marketing mix, that are, product, price, place, promotion have all been combined into one P, i. . , Promotion. Its promotion of the product which needs the basic communication processes and for which organisations incur huge expenses with one single target. (Pickton D, Broderick A, 2005). They need their product to be known and they want it be sold. Previously, marketing the product was the function of marketing department of an organisation only. (Cornelissen, P. J. & Lock, R. A. 2000). Organisations used to contact agencies to have their product promoted amongst the masses and to let the customers be aware of their existence in the market. (Schultz, D.  E. 1996). PR that existed in those days too, but marketers and organisations over looked the fact that they can amalgamate both the functions and enhance further tools to achieve better results in the field of marketing communications. Globalization has made competition severe and tough. Organisations now bring offers for the customer which can not only satisfy their prospect customers but also delight them. In this endeavour, the organisations work hard to make sure that their product is communicated properly and the customers are aware of their presence. Schultz DE, Tannenbaum SI, Lauterborn RF, 1993). Introducing promotional schemes and introducing personal selling with the help of attractive packaging and designs, products speak volumes about themselves, and expertise in PR, Sponsors, Personal selling and glamorous yet classy adverts in print, electronic mediums have paved way for marketers to enhance their marketing campaigns and their marketing plans. All of this is possible only when the concept of completion is hatched. (Percy L, 2008) Barriers to Integrated Marketing Communication:  Even though IMC has opened avenues for organisations to conduct businesses world wide, there are few barriers which have to be encountered while using IMC methods. The most important issue is high costs. Advertisements and sponsorships land down heavy on organisations. Advertisements are expensive, and have to be made with careful vigilance to ensure that the adverts communicate the desired message properly. Sponsorship is costly for the organisations and it has to be done for few activities and has to be done very carefully. Hence budgeting is one of the prime barriers as it comes to allotting a considerable chunk of finances to marketing communications. (Pickton D, Broderick A, 2005). Organisational structure is one barrier too. Some organisations are rigid in their structures and they tend to stay the same. (Pickton D, Broderick A, 2005). IMC tackles with the integration of all the departments together to work in a cohesive and coordinated environment. If organisations do not want to change their structure, IMC will be futile to implement and they won’t enjoy the benefits of it. Schultz D, Schultz H 2004) Some internal and external factors also tend to hamper the activities of IMC. Culture can be one of them. It is very important for the organisation and the agency to know what promotional scheme they are using and whether it is in alignment with the culture existing in a country. Wrong wordings or inappropriate signs can disrupt the image of the organisation and people of the country can sue the company too. Such precautions have to be taken in account and can become a barrier to IMC. (Smith PR, Taylor J, 2004) Integrated Marketing Communications and the Academic Acceptance: IMC has emerged as a discipline in the last decade. The new subject has come to be of great importance for the marketers and organisational managers who want to take full benefit of Integrated Marketing Communications. (Schultz DE & Kitchen P 1998, p 7-19). The in coherent and uncoordinated departments of the organisations can now assimilate together to produce synergies and can work together to have their product sold in the market. (Percy L, 2008) IMC promotes focus of customer on the product. With the use of various methods and careful planning like the use of AIDA model, FCB Grid marketers can ensure that customers have their complete focus on the product they are trying to sell. After all, marketing is all about communication. (Percy L, 2008) (Cornelissen, P. J. & Lock, R. A. 2000, p 7-15). In academic arena, IMC has created a benchmark for the people as this new discipline has created avenues for further enhancements in marketing techniques. (Schultz DE, Tannenbaum SI, Lauterborn RF, 1993). Even though few marketers believe that IMC is no different from normal marketing activities and it is more or less same, but the question is: ‘Is IMC no different from Marketing? ’ (O’Brien EM & Hart SJ 1999, p 77-89) The questions needs to be addressed, and the answer to it is that Marketing is different from IMC. Marketing differs from IMC because: †¢ Marketing deals with only one aspect of promotion, just as a ‘P’ of the marketing mix. It does not co ordinate promotion as a part of communication process. Promotional techniques are limited to personal selling and sales promotions. (Schultz D, Schultz H 2004) IMC takes cultural differences while designing the marketing campaign in order to avoid. It also helps reduce the incoherency in organization by creating cross functional teams in organization so that the employees in the organization work hand in hand towards the product communication and creating synergy and increasing customer focus. (Percy L, 2008) Considering these factors, we can assumed and said that IMC must be accepted a separate discipline and it has its own importance which can be seen in today’s world where marketing process has been ignited with raging competition. (Schultz D, Schultz H 2004)